Saturday, January 25, 2020

The Doctrine of ‘Personality Rights’ in the UK

The Doctrine of ‘Personality Rights’ in the UK The United Kingdom has never acknowledged a specific doctrine of ‘personality rights’; the law provides neither coherent nor consistent protection, as the courts are ‘sceptical about creating monopoly rights in nebulous concepts such as names, likeness or popularity’.[1] Therefore celebrities and other high-profile individuals rely on a combination of passing off, trademark, copyright and privacy laws for protection of the commercial value of their personality. None of these were invented to protect personality rights; however they are gradually developing to adjust to the commercial reality of the value of celebrity merchandising and endorsements. Misleading the public by giving a false impression of endorsement of a product by a celebrity has been to commit the tort of passing off for over a decade.[2] The tort of passing off was traditionally defined as ‘nobody has the right to represent his goods as the goods of someone else’.[3] The ‘ classical trinity’ is necessary to succeed in passing off: ‘the goodwill or reputation must be attached to the products or services of the plaintiff, the misrepresentation must lead to the confusion as to the source of the goods and services, and this confusion must cause damage to the claimant’.[4] In the case of Fenty Ors v Arcadia Group Brands Ltd (t/a Topshop) Anor,[5] high street fashion retailer Topshop licensed an image of popstar Rihanna’s face from a photographer and printed it on a t-shirt without either her permission being sought nor obtained. Rihanna then sued for passing off. Mr Justice Birss applied the doctrine to the dispute. Although on very particular facts, Birss J found in favour of Rihanna and established a general principle that arguably goes against any celebrities who might have hoped to see the creation of a doctrine of personality rights. This decision develops the tort of passing off to small degree whilst emphasising that, in each case, the facts are decisive.[6] The debate about the recognition of personality rights in the UK is gathering impetus in the wake of Fenty with academics like Walsh questioning if ‘personality rights are finally on the agenda’.[7] In the 1970s the UK courts were regularly unwilling to find false impressions relating to merchandising resulted in misrepresentation because of the need to show that they were engaged in a ‘common field of activity’. This introduced a somewhat blunt test for confusion and there often would be no proximity between, for example, a radio broadcaster and a cereal manufacturer.[8] Until the test was discarded, at least as an absolute condition,[9] it limited attempts to expand the categories of misrepresentation to cover licensing connections.[10] Where the absence of a common field of activity was not conclusive the court for example held the use of the name of the pop group Abba on merchandise did not amount to passing off on the basis that there was no real possibility that the public would be confused into thinking that Abba had approved the goods merely because their name or photograph appeared on them.[11] Likewise the use of a photograph of the Spice Girls on the cove r of a sticker collection was held not to constitute passing off.[12] An important exception came when it was held passing off had been established where cartoon characters, the Teenage Mutant Ninja Turtles, were on clothing without authorisation, since the public did expect the goods to be licensed.[13] This case was distinguished from the Abba scenario on the basis that it was brought in the context of the unauthorised reproduction of images of cartoons in which copyright existed, rather than the image or name of a celebrity. Yet the decision is generally viewed as opening up character merchandising law in the UK. In the seminal case of Irvine Laddie J held passing off covered cases of false endorsement, like where Talksport had altered an image of racing driver Eddie Irvine to have him hold a branded Talksport radio for advertising purposes without his permission. Laddie J considered the increasingly popular marketing practice of personality licensing, including the licensing of a personality’s name or likeness outside a celebrity’s area of expertise as a common and lucrative practice for them, to reject the ‘common à ¯Ã‚ ¬Ã‚ eld of activity’ condition. Laddie J identified the inherent flexibility of passing off by saying ‘the sort of cases which come within the scope of a passing off action has not remained stationary over the years†¦passing off is closely connected to and dependent upon what is happening in the market place’.[14] Although Irvine was celebrated as a turning point in the protection of personality rights, the important limitation in the judgment was that passing off was limited to false endorsement and excluded merchandising cases. The classic celebrity-merchandising situation seems similar: the celebrity has a reputation and the public knows that it is common practice for celebrities to market their popularity by granting merchandise licenses.[15] Laddie J differentiated between cases of endorsement and merchandising, however in Fenty Birss J approved Laddie J’s reasoning but made it clear there is no difference in merchandising cases and that the legal principles apply equally well in passing off if the public had been deceived into thinking the celebrity had authorised the product. Rihanna easily established sufficient goodwill in the fashion industry, as a style icon because of her ‘cool, edgy image’.[16] This was demonstrated in her endorsement contracts with Nike and Gillette, her fashion design and promotion work with rival retailer River Island, and she had worked with HM, Gucci and Armani to collaborate on and design clothing. Birss J therefore stated Rihanna’s ‘identity and endorsement in the world of high street fashion was perceived†¦to have tangible value by an organisation well placed to know’.[17] Misrepresentation was the key issue. Topshop argued the clothing was simply a t-shirt bearing an image of Rihanna and the public had no expectation that it was authorised by her, whereas Rihanna contended that the particular facts of the case meant customers were misled into believing she had endorsed the t-shirt herself. The court considered the point in depth, addressing the various circumstances before considering the issue as a whole. Certain evidence considered was found to be neutral to finding a misrepresentation. The fact there was other unauthorised clothing bearing Rihanna’s image on sale did not imply that the public would necessarily believe that such clothing was authorised. Topshop had sold both clothing bearing authorised images and clothing, which was approved or endorsed by celebrities. Overall, its customers were neutral: having no positive expectation either way when considering clothing bearing a celebrity’s image. Also the t-shirt was fashionable an d on sale in a high street retailer. Certain factors indicated finding in Topshop’s favour. Some of Rihanna’s official merchandise included an ‘R slash’ trademark logo or her name, the t-shirt lacked both, and apart from a few days online the word ‘Rihanna’ was not used at all. There was also no genuine evidence of actual confusion. However on balance, significant factors supported RIhanna. Topshop had made considerable effort to emphasise connections in the public consciousness between the store and celebrities notably Kate Moss, and now more importantly Rihanna. This made it more likely purchasers would conclude that the t-shirt was authorised and being a fashion retailer, consumers would reasonably expect Topshop to publicise and sell products authorised by celebrities. Topshop’s prior association with Rihanna was important as Topshop ran a competition in 2010 to win a personal shopping appointment with Rihanna. Rihanna also visited Topshop in 2012 which they chose to publicise by tweeting to their 350,000 Twitter followers, just before the t-shirt went on sale – a significant commercial communication in the eyes of Birss J, to a demographic who valued social media highly. Topshop had therefore repeatedly associated itself and it products with Rihanna in a high-profile manner and this demonstrated Topshop were looking to take advantage of Rihanna’s position as a style icon. The image on the t-shirt was taken during the video shoot of RIhanna’s single ‘We Found Love’ from her 2011 ‘Talk that Talk’ album. Importantly, it showed Rihanna with the same hairstyle and headscarf as the album cover. This meant that the image was not just recognisably Rihanna but looked like a promotional shot for the music release. The court found that it was entirely likely that, to her fans, the image might be regarded as part of the marketing campaign. This was a critical point in the de cision. Although Birss J believed a ‘good number’ of purchasers would buy the t-shirt without considering the question of authorisation, he concluded that, in the circumstances, a substantial proportion of those judging the t-shirt (specifically Rihanna fans) would be encouraged to think that it was clothing authorised by the popstar. They would have recognised that particular image of Rihanna not simply as an image of her but as a particular image of her connected with the particular context of the album. Many of these purchasers would have bought the product because they thought that Rihanna had authorised it; others would have bought it because of the value of the perceived authorisation itself. In each case, the idea that it was authorised was part of what motivated them to buy the product and in each case they would have been deceived. The test for damage was also easily satisfied. If a substantial number of purchaser’s were deceived into buying the t-shirt because of a false belief that it was authorised by Rihanna herself, then that would have damaged Rihanna’s goodwill, both by way of sales lost to her merchandising business and a loss of control over her reputation in the fashion sphere.[18] Considering the particular facts, it is not surprising Birss J found in Rihanna’s favour. The classical trinity of passing off were fulfilled, however this decision is unlikely to open the floodgates for cases to be brought every time a celebrity’s image is used without a merchandising license, as it was made clear ‘the mere sale by a trader of a t-shirt bearing an image of a famous person is not without more, an act of passing off’.[19] Birss J was eager to emphasise that ‘there is today in England no such thing as a free standing general right by a famous person (or anyone else) to control reproduction of their image.’[20] The judgment is useful as a confirmation of the general principles of passing off applied to unauthorised use of celebrity images.[21] If the UK is approaching the creation of a doctrine of personality rights in some form, it is necessary to analyse the justifications and gauge whether they are robust enough to validate the subsequent restraints that would be placed upon society. The justifications suggested in support of personality rights fall largely into three groups: moral, economic and consumer protection arguments. The labour-based moral justification is founded on John Locke’s theory of property.[22] Essentially, itprovidesthat an individualhasamoralrightintheobjectofvaluetransformedbecauseoftheir efforts. Nimmer supported this point by contending that the person who has ‘long and laboriously nurtured the fruit of publicity values’ and has spent ‘time, effort, skill, and even money’ in their creation, is presumably allowed to enjoy it.[23] Professor McCarthy feels personality rights are ‘a â€Å"common-sense†, self-evident right needing little intellectual rationalisation to justify its existence’.[24] However, Madow deconstructs these arguments by contending that fame is something ‘conferred by others’ and is not necessarily down to the efforts of the individual.[25] Moreover according to Madow the labour argument ignoresthe fundamentalrole themediaplayinthecreationofcelebrities.He uses the example of Einstein andobservesthatth emedia selectedhim becausehedidinterviews, wasquotable and hehadtheright‘look’.[26]TheimageofEinsteinthat is familiar today,what itmeanstothe pubic themadbutpleasant scientistwith bushywhitehairandmoustache wasa personality createdby themedia. Therefore only when the media and public take notice and attach importance to a personal image can it fully enter into the market place.[27] Thus contrary to the statement by McCarthy, it would appear a celebrity cannot justify that they solely created their public image and consequently cannot stake an indisputable moral claim to the exclusive ownership or control of the economic value that comes with it. Personality rights can also be justified on economic arguments. Economic theory proposes persons should be economically incentivised into ‘undertaking socially, enriching activities’ such as creating a persona that benefits society culturally,[28] and this creativity can only be encouraged if the person is given exclusive right to control their creations, because this ‘provides incentive for performers to make economic investments required to produce performances appealing to the public’.[29] However Carty doubts whether personality rights would produce increases in ‘economic activity’ or ‘innovation’.[30] Following Madow’s ideas, the UK is currently without a personality right, yet celebrities still gain significant income from their publicity values and failure to introduce such a right in the future will not stop individuals profiting from the income already gained through endorsements and merchandising officially authoris ed by them.[31] According to Madow such protection also has ‘distributional consequences’,[32] whereby personality rights elevate the price of merchandise and advertising in general, placing more wealth in the hands of a select few, who already derive significant income, and away from the mass of consumers making up society.[33] Another justification for personality rights is the consumer protection argument focusing on the idea that without protection, the public will be misled about the authorisation of a celebrity’s association with a product or service. At first sight the consumer protection argument appears advisable, joining protection of the celebrity’s success with protection of the consumer, and it mirrors the traditional rationale for trademark and passing off.[34] However personality rights would allow celebrities to stop commercial uses of their personas that are not fraudulent or deceptive, and Professor Shiffrin states personality rights give celebrites power ‘to control the dissemination of truth for his or her own profit’.[35] On another level, Madow argues the degree to which personality rights would stop the consumer being misled is generally superfluous,[36] because in situations where there is a realistic chance that, consumers will be deceived or confused about a celebrity’s association or endorsement, legal mechanisms better adapted for that reason already exist, notably passing off. In conclusion, the extent to which Fenty constitutes a creation of a doctrine of ‘personality rights’ is limited. In the words of Roberts ‘this judgment does not change the law; and it does not create an â€Å"image right†. It simply applies the existing doctrine of passing off to the evolving commercial reality of the value of celebrity endorsements’.[37] The decision is important as it improves a flaw in the Irvine verdict,[38] in the same way that Irvine marked the first time that passing off was applied to false endorsement, Fenty is the first time it has been applied to false merchandising featuring a real person, with merchandising claims having only previously succeeded in relation to fictional characters,[39] and indicates that UK courts are slowly recognising the need to protect the commercial value of celebrity merchandising. It is clear from the case that the result was carefully balanced on particular facts and that if for example Rihanna had not been a fashion icon or the image was different she would have less chance of being successful. Fenty highlights the issue of misrepresentation is however always one of fact, and the false belief of the purchaser is key: to constitute passing off, a false belief incited in the mind of the prospective purchaser must play a role in their choice to buy. Although there are persuasive advocates of the creation of a doctrine of personality rights,[40] and there is also no definite rationale for an absolute rejection,[41] it would seem the decision in Fenty should be welcomed because there are substantial drawbacks in the moral, economic and consumer protection justifications put forward. The decision develops passing off to a small degree to keep up with modern business practice without creating personality rights, which are not necessary as celebrities are already sufficiently protected. The tort of passing off has again demonstrated its inherent flexibility and that it is ‘ closely connected to and dependent upon what is happening in the market place’. To sum up, ‘without an element of consumer deception, English law in this area remains characteristically cautious’,[42] and this should be welcomed. [1] J. Klink, ’50 years of Publicity Rights in the United States and the Never Ending Hassle with Intellectual Property and Personality Rights in Europe’, (2003), 4 IPQ 363, p.366. [2] Irvine v Talksport Ltd [2003] EWCA Civ 423 [3] Reddaway v Banham (1896) 13 RPC 218 at 244 per Lord Halsbury [4] Reckitt Colman v Borden [1990] 1 WLR 491 at 499 per Lord Oliver [5] [2010] EWHC 2310 (Ch) [6] D. Meale, ‘Rihanna’s face on a T-shirt without a licence? No, this time it’s passing off’, (2013) 8(11) JIPLP 823, p.823. [7] C. Walsh, ‘Are personality rights finally on the UK agenda?’, (2013) 35(5) EIPR 253, p.253. [8] McCulloch v Lewis A May [1947] 2 All ER 845 [9] Lyngstad v Anabas Products [1977] FSR 62 at 67; [10] Wombles Ltd v Wombles Skips Ltd [1975] FSR 488 Ch D; [11] Lyngstad v Anabas Products [1977] FSR 62 [12] Halliwell Ors v Panini Ors (6 June, 1997, unreported) [13] Mirage Studiosv Counterfeat Clothing [1991] FSR 145 [14] [2002] FSR 60 at para 13-14 [15] J. Klink, op.cit., p.375. [16] Fenty v Topshop [2013] EWHC 2310 (Ch) at [46] [17] Ibid at [42] [18] Ibid at [72] [19] Ibid at [75] [20] Ibid at [2] [21] H. Beverley-Smith and L. Barrow, ‘Talk that tort†¦of passing off: RIhanna, and the scope of actionable misrepresentation: Fenty v Arcadia Group Brands Ltd (t/a Topshop), (2014), 36(1) EIPR 57, p.61. [22] J. Locke, The Second Treatise of Government, (New York: Liberal Arts Press, 1952) [23] M.B. Nimmer, ‘The Right of Publicity’, (1954) 19 Law and Contemporary Problems 203, p.216. [24] J.T. McCarthy, The Rights of Publicity and Privacy, (New York: C.Boardman, 1987), s.1.1[B] [2] at 1-5; s.1.11[C] at 1-46. [25] M. Madow, ‘Private Ownership of Public Image: Popular Culture and Publicity Rights’, (1993), 81 CLR 125, p.182. [26] Ibid, p.190 [27] J. Fowles, Celebrity Performers and the American Public, (Washington D.C.: Smithsonian Institute Press, 1992), p.84. [28] J.T. McCarthy, ’Melville B. Nimmer and the Right of Publicity: A Tribute’ (1987) 34 UCLA LR1703, p.1710. [29] D.E. Shipley, ‘Publicity Never Dies: It just Fades Away, (1981) 66 Cornell LR 673, p.681. [30] H. Carty, ‘Advertising, Publicity Rights and English Law’, (2004) 3 IPQ 209, p.251. [31] M. Madow, op.cit., p.211 [32] Ibid, p.218. [33] Ibid [34] H. Carty, op.cit., p.252. [35] S. Shiffrin, ‘The First Amendment and Economic Regulations: Away from a General Theory of the First Amendment’, (1983) 78 NW ULR 1212, p.1258. [36] M. Madow, op.cit., p.233. [37] J. Roberts, ‘Face off: Rihanna wins â€Å"image rights† case’, (2013), 24(8) Ent LR 283, p.285. [38] A. De Landa Barajas, ‘Personality rights in the United States and the United Kingdom – is Vanna too much? Is Irvine not enough?’, (2009) 20(7) Ent LR 253, p.258. [39] J. Roberts, op.cit., p.285. [40] S. Bains, ‘Personality rights: should the UK grant celebrities a proprietary right in their personality? Part 2’, (2013) 18(6) Ent LR 205 [41] [42] H. Beverley-Smith, op.cit., p.61.

Friday, January 17, 2020

1993 DBQ Essay

The three G’s: God, Gold and Glory led many explorers rushing in to the new world. Among which were New England and Chesapeake, two society of English origin. Each developed with their own distinct views and principals. New England a much disciplined, obedient society and Chesapeake much devoted to gold and glory, and both these societies were prodigiously influenced by geographical, social-political, economic and religious needs and moves. Which have had caused both these societies to evolve adversely through their own means. Economy was a crucial factor in leading New England and Chesapeake to develop incongruously.Chesapeake was vastly devoted to mining gold and exploiting for a better economy. Hence as according to document c almost all the Chesapeake settlers’ were young single men. Whereas New England had a much differentiated purpose in coming to the â€Å"New world†. The New England settlers’ came for religious freedom and creating a model city or society for the rest of the new comers, as supported by document a and b; â€Å"we must consider that we shall be as a city upon a new hill†. Thus for them to prosper and expand as an exemplary society, most the New England settlers were joint families.Both New England and Chesapeake settled and expanded in different parts of America. The land and climates in the Chesapeake and New England regions were different, so the societies grew crops which suited their area, which led to differences in their social structures. The Chesapeake area was swampy and not well suited for the typical crops; however, it was discovered 5 years after their arrival that tobacco grew very well, so the economy structured itself around the growth of tobacco. It was exported as a cash crop to England, and as a result, they had much better amends with their mother country.Also as a result of the growth of tobacco, the Chesapeake colony had a need for cheap labor to work in the fields. They developed a system of indentured slavery; in which a person got free passage to America in return for their work and slavery till the debt is paid off. This later led to slavery as in later time the population grew more demanding and the farms thus needing to expand. The New England colonies include Connecticut, Massachusetts and Rhode Island. The lifestyle of New England’s people was greatly impacted by both its geography and climate.New England’s economy depended on the environment. Its location near the Atlantic Ocean along the coastlines determined how people would make a living. People in New England made money through fishing, whaling, shipbuilding, trading in its port cities and providing naval supplies. People in New England could not make a living from farming because most of the land was not suited to farming due to the hilly terrain and rocky soil. Another factor that made farming non-profitable was climate; New England experienced moderate summers and cold long winters .The growing season was simply too short to make farming profitable, so most families had small farms and traded within themselves. Thus the climate and there geographical locations caused New England and Chesapeake to strive in different directions for a much suitable economy. Both Chesapeake and New England had very different purpose and point of views. New England arrived in America with their plans of becoming a â€Å"city upon a hill† (document A). Thus as New England wanted to construct a strong obedient society; they valued unity and had a sort of democratic government.New England lifestyles were very healthy, traditional, structured and family oriented. A woman married in her twenties, raised about eight children, and went on to become a grandmother. If widowed, they were expected to remarry. Men were expected to become part of a church congregation if they wanted to vote, become part of the clergy or work in the shipbuilding, fishing, or trading industry. Children we re forced to be educated, in primary and secondary schools, by the government, and men went to college to be trained in the ministry.The New England settlers viewed all men equal and with brotherly hood care and affection. They equipped ways of helping and fulfilling each others requirements and needs aslong as they remain united and together. (documents a and d). On the other hand Chesapeake life styles were the opposite of New England life styles. They were very non-traditional, unhealthy, unorganized, and family wasn’t important. . Government was made of a self-elected House of Burgesses and didn’t offer much equality or freedom. There was a shortage of women, which meant few families.Few families and the fact that people were spread thin across the region meant that there was very little unity amongst the few men that inhabited in the Chesapeake colonies. Thus this weak bonding amongst the men in the Chesapeake colonies often lead to miscommunication and many socia l conflicts like the Bacon’s rebellion. (document H) Bacon's Rebellion was popular revolt in colonial Virginia in 1676 which summed up the relationship amongst the people in the Chesapeake region. The rebellion was led by Nathaniel Bacon.High taxes, low prices for tobacco, and resentment against the governor, Sir William Berkley , provided the reasons for the uprising conflict, which was worsened by Berkeley's failure to defend the frontier against attacks by Native Americans. Bacon commanded two unauthorized but successful expeditions against the tribes and was then elected to the new house of burgesses. Bacon gathered his supporters, marched on Jamestown, and forced Berkley out of Jamestown and continued his campaigns against Native Americans.Bacon now controlled the colony, but he died suddenly (Oct., 1676), and without his leadership the rebellion collapsed. Unlike New England education in the Chesapeake region was more or less ignored, which summed to uneducated children and less studying or reading of the bible. Women often outlived men; therefore they held more power than in New England. The majorities of men were involved in the tobacco industry and owned slaves, until they died in their 20’s. Here you can see that the social political lives of these people were very different and thus this different point of views and lifestyle affected the way both Chesapeake and New England had developed.Last but not the least religion, was a crucial factor in the development of both these colonial societies. Migrants to Plymouth and Massachusetts Bay were refugees from religious conflict in England. Calvinists of various persuasions, they wanted to escape Anglican persecution or they wished to â€Å"new-model† Christ's church as an example for Christians everywhere. In New England the lives of the Puritans were ruled by their strict religious beliefs. According to document e and prior knowledge, the puritans believed that free time should be de voted to God and that â€Å"fun† activities like dancing would lead to laziness and discourse.The New Englanders vastly seeked to work for god and make a living out of working for god, for the all mighty would reward them at the end of time. Puritans had a clear vision of what their churches should be like. Only â€Å"visible saints† and allowed full membership in the church. In the early seventeenth century, however, few were denied membership since leaving England was considered sufficient proof of spiritual purity. Puritans led their lives based on a group of strong beliefs, one of which was predestination.They felt that all events are foreknown and foreordained by God and that God chose who was saved and who was damned. This reinforced the Puritan belief that God sent them to cleanse the culture of what they regarded as corrupt, sinful practices. There was no concept of individual â€Å"rights† to things such as privacy or freedom of thought and expression. Those that did rebel against the says of the church were either killed or excommunicated. All individuals were expected to conform to the beliefs and practices of the community as defined by the elders.Because of their devotion to hard work the New England colonies flourished. Whereas Chesapeake on the other hand had no such definite religious views that they seeked for in singular. . Chesapeake primarily did not persecute people of different faiths, focusing more on their crops and disputes with the Natives. The Chesapeake brought along with them the Anglican religion or Protestants of England. Thus the religious similarities between the Chesapeake and England created a better bond among the Chesapeake colonies and its motherland.Maryland was the only colony under the Chesapeake society that provided a haven for all the persecuted Catholics from England. Thus taking in consideration the different aspects of beliefs, which has had caused these societies to develop differently. As yo u can see there were many reasons that had caused these societies to develop incongruously. From there religious beliefs, geographical setting, social norms and political views have all contributed in their different development process. Considering all these given facts and reasoning you can agree or asses why these societies had grown differently.

Thursday, January 9, 2020

Service Marketing - 2928 Words

Review Question (pg. 54, no. 12) The term â€Å"marketing mix† could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brands unique selling point, meaning that the unique quality that differentiates a product from its competitors, and is often synonymous with the 4 Ps: price, product, promotion, and place. However, in recent times, the 4Ps have been expanded to the 7 Ps with the addition of process, physical evidence and people. Marketing mix is not a scientific theory, but merely a conceptual†¦show more content†¦First of all, is about the product element. The product design must be attractive enough and create meaningful value for the customers. Planning the marketing mix begins with creating service concept that will offer value to target customers and satisfy their needs better than competing alternatives. Service product in this 7Ps altered consists of 2 elements which are core product and supplementary service elements. According to the book Service M arketing 7th edition, the core product is the central component that supplies the principal, problem solving benefits customers seek. The supplementary service is the variety of other service-related activities referred that usually accompanied the core product. The core products tend to become commodities as an industry matures and competition increase, so the search for competitive and advantage often emphasize supplementary services. For example, in the hotels industry, the core product is the rooms provided. The supplementary services with regard to the hotel industry are the information obtained by the customer; order taking that includes applications, order entry, and reservations or check-ins; the billing; and also payment in terms of is the hotel have variety of payment options exist, and in terms of how convenience and ease that options to the customers. The next Ps is place and time. Nowadays, services distributions not only involve a physical channel but also electronic channels orShow MoreRelatedService Marketing1113 Words   |  5 PagesIntroduction Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century, it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product, price, place and promotion became treated as the basic model at that time. (Grà ¶nroos, 1989) Today, this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. 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The concept of internal marketing originally emerged from the services marketing literature (BerryRead MoreThe Components Of Service Marketing3122 Words   |  13 PagesTOPIC: MOTAT- MUSEUM OF TRANSPORT AND TECHNOLOGY SUBJECT-SERVICE MARKETING TRIMESTER-1 STUDENTS NAMES-RANJITHA PRAKASH, HARMEET NARANG, SHUBHAM GARG, ASHIMA MAHAJAN, TUTOR-PAUL ROSE â€Æ' CONTENTS: †¢ INTRODUCTION †¢ COMPONENTS OF SERVICE MARKETING †¢ SERVICE MARKETING ENVIRONMENT †¢ INTER-RELATIONSHIP OF THE SERVICES MARKETING MIX ELEMENTS †¢ PRODUCE AND CO-ORDINATE STRATEGIES FOR THE ORGANISATION TO MAINTAIN CURRENT SERVICE MARKET â€Æ' INTRODUCTION MOTAT is a Museum of TransportRead MoreMarketing Healthcare Services1068 Words   |  5 PagesMarketing is concept that helps determine the success of an organizational mission. Essentials of Health Care Marketing (2006) define marketing as, the execution of the conception, pricing, promotion, and distribution of the goods, ideas and services. The author, Berkowitz (2006) goes on to say, â€Å"in order to respond to customers, an organization must develop a product, determine the price customers are willing to pay, identify what place is most convenient for the customers to purchase the productRead MoreService Marketing Mix790 Words   |  4 PagesSERVICES MARKETING MIX I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people, process, amp; physical evidence etc. 1) People 2) Process 3) Physical evidence 4) Product 5) Price 6) Place 7) Promotion 1) PEOPLE: - In the people in the service mix in service organization are people assented organization andRead MoreService Marketing Essay1809 Words   |  8 Pageswork in other areas. Since this problem is appeared, service is becoming more important than old days when especially the world always developing fast. As many sociologists believe when the community is developing, the service industries will increase rapidly. Therefore, the more developed countries had higher percentage of service industries. In this essay, it will give the ideas of the description for two marketing theories of flower of service and pricing strategy. By analysing the theories toRead MoreMK2 Marketing Services2746 Words   |  11 PagesMK2 SERVICES MARKETING COURSEWORK ASSIGNMENT QUESTION â€Å"Develop a service blueprint for an organization in the hospitality service industry of your choice† Development Steps; - Decide on the company’s service or service process to be blueprinted and the objective. - Determine who should be involved in the blueprinting process - Modify the blueprinting technique (if required) - Map the service as it happens most of the time. - Be sure customers remain the focus - Track insights that

Wednesday, January 1, 2020

Effects of the Industrial Revolution - 727 Words

The Industrial Revolution, lasting between the 18th and 19th century, profoundly affected the people of Europe, North America, and other regions of the world. The revolution produced new exciting technological innovations. As a result, the socioeconomic climate and cultural aspects of Europe and North America were altered in an unprecedented manner. Industrial opportunities also lured the population away from agrarian lifestyles to more urban populaces. The Industrial Revolution extensively changed daily life of the 18th and 19th century through technological advancements, changes in society, and population changes. One of the greatest effects of the Industrial Revolution was technological advancements. Inventions such as the flying shuttle, spinning jenny, and power loom rewarded pioneering nations with prestige and technological superiority (Rogers). English iron purification techniques revolutionized the production of iron, stimulating its supply. As a result, in the mid-nineteenth century, railroads were developed throughout the world (Rogers). Technology also impacted workers in factories. Men, women, and children were employed to keep new machines running properly (Rogers). Efficiency of material and labor was necessary for successful factories (Rogers). Evidently, this impacted economies and consumerism in general. Negatively, due to labor demand, women and children were often exploited, receiving an arguably unequal pay for their work (Saville). Clearly,Show MoreRelatedThe Effects of the Industrial Revolution1508 Words   |  7 PagesThe Effects of the Industrial Revolution The Industrial Revolution began in the eighteenth century marking the transformation of economic power and productivity. Not only was there concentration on agriculture, as their main source of an economy, and started to concern themselves with commerce, trade, and exploration of new technologies. Working toward great financial success to make a profit. Even though the machinery was new the main power source was human labor. Production took place in homesRead MoreEffects Of The Industrial Revolution Britain. The Industrial1599 Words   |  7 PagesEffects of the Industrial Revolution Britain The Industrial revolution began in the mid-1700 s in parts of Eastern England and Southern Scotland and probably would not have taken place without the dramatic enhancements in farming that began in the early 1700 s. The agricultural revolution started well before the Industrial Revolution but once mechanisation began the two revolutions became interlinked and worked hand in hand. As the historian, J.H. Clapham quantified, â€Å"even if the history of theRead MoreNegative Effects Of The Industrial Revolution1665 Words   |  7 Pages Many repercussions happened as a result of the Industrial Age. Technological advances are most often seen as â€Å"good† for society’s progress in being â€Å"successful†, but often there are advances that can hinder the lives of the peoples in these societies. During the Industrial Age (1750-1900), there were a plethora of new inventions and technologies that were produced. The revolution was seen around the world and helped many nations with economic growth. The British had a large growth in steam poweredRead MoreEffects Of The Industrial Revolution On England1507 Words   |  7 PagesEffects of the Industrial Revolution on England The Industrial Revolution in England brought significant changes to the country both positive and negative. The Industrial Revolution was generally positive because of the development of technology and a better standard of living. However, some of the negative aspects were the terrible labor conditions and the mistreatment of women and children. Industrial Revolution in England started in the 1760s and went on until around 1850. Life beforeRead MoreCauses And Effects Of The Industrial Revolution1649 Words   |  7 PagesThe Industrial Revolution The Industrial Revolution was an extremely significant revolution due to the monumental change into mass production. There were many different causes and outcomes of the Industrial Revolution. The Industrial Revolution impacted people and industries all around the world, prompting changes in many societies. For example, the Industrial Revolution initiated in Britain, but eventually found its way to America. After this, it impacted many other countries who desired the sameRead MoreEffects Of The Grand Industrial Revolution877 Words   |  4 PagesThe Industrial Revolution The Industrial Revolution was a time that England and America set the stage for life as we know it today. It brought the developmental changes of agriculture, manufacturing, mining, communication and transportation to the European empires and eventually the entire world. Everywhere we look we can see how it has impacted our quality of life, family structure, career paths, and even education. There are endless possibilities when explaining the effects of theRead MoreThe Effects of the European Industrial Revolution785 Words   |  3 PagesThe industrial revolution was when changes in agriculture, manufacturing, work ethics, transportation and technology became more advanced. The revolution made social economics and culture prosper. This spread during the 18th and 19th century in Europe. Europe was the first place to start this revolution because it had the resources to advance technology and it was politically stable. Most people made a living in small towns and were f armers. A large amount of people at the time were poor, and malnourishedRead MoreNegative Effects Of The Industrial Revolution923 Words   |  4 Pagesthe Agricultural Revolution gave leeway to the Industrial Revolution of the seventeenth and eighteenth hundreds. Previous landowners and investors of the Agricultural Revolution were able to start or participate Corporations and Businesses to seek great profit. New machinery and technological innovations were frequent due to the demand for faster, more efficient technology. Working class families, who were arguably the sole reason for the grand success of the Industrial Revolution, moved from theirRead MoreNegative Effects Of The Industrial Revolution840 Words   |  4 Pages The Industrial Revolution had a negative impact on nations. Some reasons to support my claim is that factories had a big effect on children, it also impacted women and their wages and the environment. The Industrial Revolution had a negative effect on the children and women, and the reason it had a negative effect was that there were bad conditions that the children and women lived and worked in. The conditions that the children had to work under were horrible, which led to illnesses and diseasesRead MoreThe Effects Of Industrial Revolution On Society1989 Words   |  8 PagesThe industrial revolution introduced new ideas and revelations for the technology we enjoy today. During the years between 1750 and 1914 people began to discover more innovative ways of producing goods, which in turn boosted their economy. The British and French had similar ideas about the industrial path, but due to the French Revolution, France had other issues to contend with whereas Britain continued to industrialise. The industrial Revolution certainly boosted the economy; however, the social